Gross Revenue Retention focuses on what aspect of customer revenue?

Gross Revenue Retention is a critical metric for understanding customer revenue stability over time. It specifically measures the revenue retained from existing customers at the end of a period, excluding any new customers or upsell revenue. This focuses on a specific subset of the customer base, which remains active and continues to generate revenue without taking into account any additional income from upselling or acquiring new clients.

Option B captures this essence accurately by emphasizing revenue solely from the customers who are still present after the specified period, while excluding any additional revenue streams. This is crucial for businesses aiming to assess customer satisfaction and retention, as it gives a clear picture of the revenue lost due to customer churn or downgrades.

In contrast, other choices don't align with the definition of Gross Revenue Retention. For instance, the total revenue from upsell revenue would include new revenues gained from existing customers, which goes beyond the retention metric's focus. Total new revenue generated pertains to income from new customers, which also falls outside the retention scope. Revenue adjustments concern changes that may be made to existing contracts but do not reflect the stable revenue derived solely from retained customers.