What best describes Upsell Revenue?

Upsell revenue is best described as net new revenue generated from existing customers who decide to purchase additional products or services. This definition highlights the focus on expanding the relationship with current customers rather than acquiring new ones. Upselling is an essential strategy in customer success management, as it not only increases overall revenue for the company but also deepens customer engagement and satisfaction by providing them with more solutions that may meet their evolving needs.

This approach not only strengthens customer loyalty but also maximizes the lifetime value of each customer. Unlike revenue from new customers, which involves onboarding and acquiring clients, upsell revenue is built on the existing trust and relationship the company has developed with its current customer base. This makes it a crucial metric for evaluating the health of customer relationships and the effectiveness of customer success initiatives.