What does a high ARPU indicate about a customer base?

A high Average Revenue Per User (ARPU) indicates a strong financial performance within a customer base, emphasizing the revenue generated on average per customer. This metric suggests that each customer contributes a substantial amount of revenue, reflecting effective monetization strategies, a loyal customer base that values the products or services offered, or potentially higher pricing models.

In assessing the other options, while a few high-paying customers may contribute to this metric, ARPU specifically focuses on the average revenue across all existing customers rather than pointing to a reliance on a small group of clients. Similarly, while a high ARPU could correlate with lower turnover and overall sales volume, it does not directly measure these factors. The central focus is on the average revenue generated per customer, making the option relating to high average revenue per existing customer the most accurate interpretation of a high ARPU.