What does a high Customer Satisfaction Score (CSAT) indicate?

A high Customer Satisfaction Score (CSAT) signifies that customers are pleased with the service or product they have received from a company. It reflects positive customer experiences and indicates that the organization is meeting or exceeding customer expectations. A strong CSAT score is essential for customer retention and can lead to repeat business, referrals, and overall loyalty.

The other options do not accurately represent what a high CSAT indicates. Low customer engagement contradicts the idea of customer satisfaction; if customers are satisfied, they are more likely to be engaged. A decrease in sales does not directly relate to customer satisfaction, as a high CSAT typically supports sales growth rather than detracting from it. Lastly, while high support costs can be a concern for a company, they do not correlate with customer satisfaction levels, as effective support often enhances customer experience and satisfaction. Overall, a high CSAT score is a strong indicator of happy, satisfied customers.