What does DRR stand for?

Dollar Revenue Retention (DRR) is a metric used to gauge how much revenue a company retains over a given period, particularly after accounting for losses due to customer churn or downgrades. It is expressed as a percentage and is crucial in understanding the effectiveness of a business's customer success efforts.

By focusing on the dollar value of retained revenue, organizations can assess their ability to keep existing customers and understand the impact of upsells and cross-sells on their overall revenue. This metric helps companies measure growth derived purely from existing customers rather than new acquisitions, providing insight into customer loyalty and satisfaction.

The other terms presented do not accurately describe this specific financial metric. Dynamic Revenue Retention, for example, suggests a changing retention model that isn't commonly used in practice; Deterministic Retained Revenue does not align with existing terminology in revenue management, and Distributed Revenue Recognition pertains more to accounting practices rather than measuring customer retention. Thus, the clarity and common application of Dollar Revenue Retention make it the correct choice.