What is a key metric for measuring the success of onboarding programs?

Onboarding completion rates are a key metric for measuring the success of onboarding programs because they directly reflect how effectively new users or customers are being integrated into a product or service. A high onboarding completion rate indicates that users are engaging with the onboarding process, successfully receiving the necessary training and information to utilize the product effectively. This metric helps organizations assess whether their onboarding strategies are effective, enabling them to make any necessary adjustments to improve user experience and retention.

In contrast, while the number of support tickets opened might provide insight into user challenges, it does not directly measure the success of onboarding itself. Likewise, marketing budget spent focuses on promotional efforts rather than user integration, and sales reports accuracy pertains to revenue performance rather than user engagement in onboarding. Therefore, onboarding completion rates provide a clearer and more targeted perspective on the effectiveness of onboarding initiatives.