What is a Lead Measure primarily used to do?

A Lead Measure is primarily used to predict future success. This type of measure focuses on the behaviors or activities that drive results and are proactive in nature. By emphasizing actions that can be controlled or influenced, Lead Measures help teams and organizations prioritize their efforts toward achieving desired outcomes.

For example, if a sales team identifies that the number of client meetings scheduled is a Lead Measure, they can focus on increasing those meetings to enhance their chances of meeting sales targets. This predictive capability allows teams to adjust their strategies and interventions based on those Lead Measures, ultimately steering them towards success in achieving their goals.

In contrast, Lead Measures are not about reflecting past performance or serving as historical benchmarks, which would instead align more with Lag Measures. Additionally, while team morale is vital for overall performance, it is not the primary function of Lead Measures. Instead, Lead Measures are fundamentally tied to the proactive actions that set the stage for future results.