What is a significant outcome of establishing a customer advocacy program?

Establishing a customer advocacy program significantly enhances brand loyalty by fostering relationships with customers who become champions for the brand. These advocates are typically highly satisfied customers who are willing to share their positive experiences and promote the company's products or services. They can provide valuable insights and feedback, act as references for potential new customers, and help create a strong community around the brand.

This type of program facilitates a deeper connection with customers, encouraging them to engage not just as buyers, but as active supporters of the brand. Advocates can drive word-of-mouth referrals, which are highly effective in building trust and credibility in the marketplace. By leveraging the voices of satisfied customers, companies can also amplify their marketing efforts and enhance their overall reputation.

In contrast, the other options suggest negative implications that do not align with the objective of a customer advocacy program, which is to strengthen relationships and increase brand visibility.