What is the ultimate purpose of defining leading and lagging measures in the WIG process?

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The ultimate purpose of defining leading and lagging measures in the Wildly Important Goals (WIG) process is to track progress and success. Leading measures are proactive indicators that can predict future performance and help teams adjust their strategies in real-time, while lagging measures assess outcomes after the fact, providing a retrospective view of results. This combination allows organizations to refine their actions based on immediate feedback and assess how effectively they are achieving their goals over time.

By having both measures, teams can not only understand their current performance but also make data-informed decisions to stay on track toward their goals, which directly correlates to success. The other options focus on dynamics, resources, or involvement but do not encapsulate the primary function of measurement within the context of WIGs, which is fundamentally centered on performance tracking and success evaluation.

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