What strategies can help ensure customers see product value?

A clear onboarding process is essential for helping customers see product value. Onboarding is the initial phase where customers are introduced to the product, its features, and how to effectively use it. A well-structured onboarding experience ensures that customers understand how to navigate the product, utilize key features, and achieve their desired outcomes. This foundational step builds confidence and satisfaction, as it supports customers in realizing how the product benefits them and can solve their specific problems.

In contrast, while periodic announcements and exclusive promotions can provide information and potential benefits, they do not directly engage customers with the product in a way that demonstrates its value. Discount offers may attract customers but do not enhance their understanding of how the product meets their needs or solve their challenges. Ultimately, without effective onboarding, customers may miss out on the essential features and capabilities of the product, leading to frustration and potential churn. Therefore, a clear onboarding process is the most strategic choice for ensuring customers recognize and appreciate the value of the product.