What type of customers might be considered 'high-risk' in the context of 'Weighted Revenue Risk'?

Prepare for the Customer Success Manager Level 1 Certification Test. Utilize flashcards and multiple choice questions, each equipped with hints and explanations. Gear up for your exam!

Customers with declining engagement or usage are categorized as 'high-risk' within the framework of 'Weighted Revenue Risk' because their decreasing interaction with a product or service often signals potential dissatisfaction or disinterest. This reduction in engagement can be indicative of underlying issues such as incompatibility with the product, unmet needs, or challenges in using the service effectively.

These factors lead to an increased potential for churn, where the customer might choose to discontinue their relationship with the company. Monitoring engagement levels allows customer success managers to identify at-risk clients early and implement strategies to boost satisfaction and usage before the situation escalates. In contrast, customers with long-standing accounts or those who make frequent payments generally exhibit loyalty and reliability in their relationship with the business, while customers who refer others demonstrate positive engagement and advocacy, making them less likely to be considered at risk.

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