When crafting a relevant message to re-engage a customer, which strategy is essential?

Building rapport by finding common ground is essential when crafting a relevant message to re-engage a customer. This strategy focuses on establishing a connection with the customer, which can significantly enhance communication and rebuild trust. By identifying shared interests, experiences, or goals, you create a more personal and engaging interaction. This personalized approach demonstrates that you value the customer not just as a transaction but as a partner in their journey. When customers feel understood and appreciated, they are more likely to respond positively and become more involved with your offerings.

In contrast, using technical jargon can alienate customers who may not be familiar with complex terms, while focusing solely on your company's achievements may come off as self-centered. Additionally, making the message lengthy and detailed could overwhelm the customer, leading to disengagement. A concise, relatable, and audience-focused message is far more likely to resonate and rekindle interest.