Which approach can foster long-term customer relationships?

Regularly updating customers on product developments is essential for fostering long-term customer relationships. This approach demonstrates that a company values its customers by keeping them informed about new features, enhancements, or changes that could benefit them. Such communication not only builds trust but also encourages engagement, as customers feel more involved and invested in the product's evolution. It allows customers to see the ongoing commitment of the company to improve and adapt its offerings according to their needs and preferences.

In contrast, neglecting customer issues or inquiries would lead to dissatisfaction, as customers might feel ignored and undervalued. Isolating customer support from other teams can create communication barriers that hinder the ability to resolve customer issues effectively and can negatively impact the overall customer experience. Thus, proactive and regular communication is key to maintaining and nurturing lasting relationships with customers.