Which method can be used to ensure ongoing communication with customers?

Utilizing monthly newsletters and check-ins is an effective method for ensuring ongoing communication with customers because it establishes a consistent touchpoint that keeps customers informed and engaged. Regular communication allows the Customer Success Manager to share valuable updates about products or services, promote new features or offerings, and highlight relevant events or educational content.

Additionally, conducting check-ins gives the manager an opportunity to solicit feedback, understand customer needs, and address any concerns proactively, fostering a strong relationship built on trust and reliability. This approach not only aids in retaining customers but also empowers them, making them feel valued and connected to the brand.

Options like annual surveys may provide insights, but they are not frequent enough to foster ongoing communication. Responding only to complaints is reactive rather than proactive, which may lead to customers feeling neglected if they have no means for consistent dialogue. Weekend phone calls could come across as intrusive or too informal, potentially disrupting customers' personal time and negatively impacting the relationship. Thus, monthly newsletters and check-ins stand out as a comprehensive strategy for maintaining an open line of communication.