Which metric excludes upsell and expansion revenue?

Gross Revenue Retention is the metric that focuses on the existing recurring revenue from customers, excluding any new sales, upsell, or expansion revenue. This means it assesses how much of the revenue from previous customers is retained over a given period, highlighting customer churn and contraction. By examining only the revenue that remains from the current customer base without considering any additional revenue generated from existing customers, Gross Revenue Retention provides a clear indication of customer loyalty and satisfaction.

In contrast, Annual Recurring Revenue and Monthly Recurring Revenue include all recurring revenue, which may comprise upsell or expansion revenue. Dollar Revenue Retention also takes into account the impact of revenue changes within the existing customer base, including additional revenue from upsells. Therefore, Gross Revenue Retention is specifically designed to measure the company's ability to maintain revenue from its existing customers without the influence of new revenue growth strategies.