Which metric measures how frequently a product is being used by a customer?

The correct answer is Product Adoption. This metric specifically measures the extent to which customers are integrating a product into their regular usage. A high adoption rate indicates that customers are not only aware of the product but are also actively using it in their daily activities, which is crucial for achieving long-term customer success.

Product adoption encompasses various aspects, including not just frequency of use but also the depth of usage and the different features that customers engage with. It gives insights into how customers perceive the value of the product and how well it fits their needs.

Other choices, while related to customer engagement and experience, do not specifically focus on the frequency of use. For instance, product utilization may suggest how effectively a product is being used but does not measure the initial phase of adoption. Product satisfaction is centered around how content customers are with the product rather than how often they use it, and product affinity refers to the emotional connection customers have with a product, which can influence their usage but does not measure it directly. Thus, Product Adoption is the most accurate metric for understanding how frequently a product is accessed and utilized by customers.