Which of the following components help in learning from churn?

Conducting exit surveys is a crucial component in learning from churn because it allows businesses to gather direct feedback from customers who have decided to leave. Through these surveys, companies can identify the primary reasons behind customer dissatisfaction or disengagement, enabling them to make informed decisions about potential improvements in their product or service offerings. This feedback can highlight issues like pricing, usability, customer support, or feature gaps, which are all pivotal for understanding the factors that contribute to churn.

In contrast, offering discounts, increasing marketing spend, and focusing exclusively on new customer acquisition do not directly address the reasons behind customer churn. While these strategies may help attract new customers or retain existing ones in the short term, they do not provide the insights necessary to understand why customers leave. Therefore, conducting exit surveys stands out as the method that specifically targets learning from churn, allowing for better retention strategies in the future.