Which of the following is a goal of understanding Feature Adoption?

Understanding Feature Adoption primarily aims to improve product utilization by customers. When a customer successfully adopts and integrates features of a product into their workflow, it indicates that they find value in those features. This increased utilization can lead to better outcomes for the customer, such as improved efficiency or enhanced satisfaction, which ultimately supports the success of the customer with the product.

Improving product utilization is critical because it correlates directly with customer retention and loyalty. If customers are actively using and benefiting from features, they are more likely to renew their subscriptions or continue purchasing services. This process involves analyzing how frequently and effectively customers use specific features, which informs strategies to encourage greater adoption and utilization.

While measuring customer satisfaction, analyzing customer demographics, or adjusting product pricing are also important aspects of customer success management, they are not direct goals of understanding feature adoption. Instead, these other areas can be influenced by insights gained from studying how well customers adopt and utilize product features but stand as distinct objectives in their own right.