Which of the following metrics could be integrated to analyze 'Weighted Revenue Risk'?

Weighted Revenue Risk is a metric that assesses the potential financial impact of customers who may not renew their contracts or are at risk of churn. To understand this concept better, consider how Customer Lifetime Value (CLV) plays a critical role in this analysis. CLV estimates the total revenue a business can expect from a customer throughout their relationship.

By integrating Customer Lifetime Value into the analysis, organizations can prioritize which customers represent higher revenue at risk. If a customer with a high CLV is showing signs of dissatisfaction or is on the verge of leaving, this indicates a significant financial risk. Thus, assessing the weighted revenue risk with CLV allows companies to identify and address issues proactively, ensuring that the high-value customers are retained.

Other metrics, although useful in their respective contexts, do not directly correlate to the analysis of Weighted Revenue Risk. Market penetration rate focuses on the extent to which a product is being used, Sales growth percentage measures performance over time, and Employee turnover rate relates to workforce stability, none of which directly address customer renewal likelihood or revenue risk specifically. Therefore, integrating Customer Lifetime Value into this analysis is essential for a robust understanding of potential revenue threats.