Which of the following strategies promotes effective communication with customers?

Storytelling is a powerful strategy that promotes effective communication with customers because it creates an emotional connection and fosters engagement. By using narratives, Customer Success Managers can convey complex information in a relatable and memorable way, enabling customers to understand and connect with the message on a deeper level. Storytelling can also illustrate the value of a product or service through real-life examples or case studies, making it feel more tangible and relevant to the customer's experience.

In contrast, relying solely on formal presentations might lead to a rigid exchange of information that lacks personal engagement. One-way communication can leave customers feeling disconnected and undervalued, as it does not allow for dialogue and feedback. Sending newsletters, while informative, may not create the same level of personal connection as storytelling does, as they often consist of generic information that may not directly relate to an individual customer's needs or concerns. Therefore, storytelling stands out as the most effective communication strategy in building relationships and enhancing customer success.